Fold Start a project
Brand & product studio — Los Angeles

We make brands people remember.

Start a project

Strategy, identity, web and motion — built in fixed-scope sprints by a five-person team that ships. No decks about decks.

Est. 2019 · Los Angeles 60+ brands shipped Strategy → launch in 4 weeks
Strategy — Identity — Web — Motion — Naming — Packaging

Work that moved the numbers.

Selected outcomes · 2023–2026
Rebrand
+212% signups
Peak & Pine Outfitters
Full rebrand + web. Waitlist tripled in the first quarter after launch.
Naming + identity
One word: Marrow
Marrow (fka BoneBroth Labs)
One word did what a tagline never could. Shelf placement in 400 stores.
Product launch
Sold out in 9 days
Casa Verde Coffee
Identity, packaging and a launch film. First roast run gone in nine days.
Web + motion
4.9★ App Store
Loop Savings
Product story, site and launch motion for a fintech that people actually recommend.

Four ways in.

Pick one, or stack them

Brand identity

Logo, type, color, voice — a system your team can actually use, delivered as a living kit.

From 3 weeks

Web & product

Marketing sites and product UI that load fast, read clearly, and sell without shouting.

From 4 weeks

Motion & launch

Launch films, product animation and the ten social cuts you need on day one.

From 2 weeks

Naming & voice

The word people say when they recommend you — plus the tone rules to keep it yours.

From 10 days
Nobody ever recommended a brand because it was inoffensive. Pick a point of view.
The Fold position, since 2019

Fixed scope. Fixed price. Fixed grin.

No hourly billing, ever

Sprint

$6k2 weeks

One sharp problem, solved: a naming round, a landing page, a launch film.

  • One focused deliverable
  • Two review rounds
  • Everything yours, source files included
Book a Sprint
Most booked

Identity

$14k5 weeks

The full brand system: strategy, identity, voice and a site that carries it.

  • Strategy workshop + positioning
  • Identity system + brand kit
  • One-page site, built and live
  • 30 days of post-launch support
Start with Identity

Full build

$28k8 weeks

Identity plus the whole launch: multi-page site, motion package, launch assets.

  • Everything in Identity
  • Multi-page site + CMS handoff
  • Launch film + social cut-downs
Plan a Full build
Contact

Tell us what you’re making.

Three sentences is plenty. We reply within two business days with an honest read — including “you don’t need us yet” when that’s the truth.

Got it — expect a reply within two business days. A founder reads every note. No intake bots.